Earth Hour (WWF)
Client:
Earth Hour (WWF)
Industry:
Conservation & non-profit/NGO
Since its inception, Earth Hour has cultivated a recognizable brand identity. Our goal was to preserve this essence while evolving it with a modern, refreshed look. We focused on introducing a new concept and designing a distinctive logo that would resonate with its mission and stand out in today’s visual landscape.
Starting point
Maintaining the logo's overall look was a legal and brand requirement — Earth Hour is a global identity that needed to remain closely aligned with its predecessor. Working within these tight constraints, I introduced a concept that would seamlessly extend the Earth Hour story: a flip clock motif. The horizontal line running through the logo symbolises the passage of time, purposeful by design.
