About me
Concept-driven lead designer with a strong foundation in branding, digital design, user inter face design, and user-centered thinking. Recognised for delivering for global and local brands. Experienced in both fast-paced agency environments and remote collaborative projects, with a consistent focus on craft, clarity, and impact
Design Career
I started my career in advertising, cutting my teeth among South Africa’s top designers. They shaped how I approach design, how to think, question, and build with intention instilling principles I still use today. I place concept and craft at the core of everything I do, drawing inspiration from wherever I can find it.
My work has been called "awe-inspiring" and "designing with an angel." It has moved clients to tears. I've won awards — but what I'm really after is simpler than that: the quiet satisfaction of a job truly well done.
