VioletRae Rebrand
Client:
VioletRae
Industry:
Consultancy
A bold identity for a Dubai-based agency built on authenticity and light. The concept explores the idea of the spectrum and revealing the unseen. To create a brand that feels human, raw, and real through striking photography and texture.
Starting point
VioletRae began as a logo — named after the family matriarch — built around the concept of seeing the unseen. The brand needed to feel human, setting it apart from sterile corporate aesthetics. Every design choice was made to honour the original brand story and expand on the ultraviolet ray notion. The logomark is derived from a stylised waveform, with the broader identity drawing inspiration from light and waveforms as a metaphor for revealing truth.
