Toolbox brand identity
Client:
Toolbox
Industry:
Exhibition and Events
Created a streamlined brand identity for a new industrial stocking promotions company, designed to convey functionality, precision, and efficiency. The use of serifs creates a square in the negative space, reinforcing the company’s purpose with a strong, structured aesthetic.
Starting point
My first branding project, completed as an intern at King James. I poured everything into it. The concept draws on a tradition of logos that embed hidden meaning directly into the letterforms like FedEx's iconic arrow. Hours of exploration to find the idea that felt inevitable, where the concept and the craft became one.
